Silver Hill Hospital faced the challenge of ensuring that new patients, many of whom come from around the globe, felt supported and guided as they navigated their individualized healthcare plans. The hospital’s leadership recognized the need for a welcoming and informative introduction to their services, particularly the PATH Program, which assigns a dedicated advisor to each patient. This advisor is pivotal in helping patients settle into the hospital and understand their prescribed care pathways.
To address this need, we proposed creating a strategic communication piece—an "invitation" that serves as a warm welcome and a comprehensive guide to the PATH Program. This invitation was more than just a simple greeting; it was designed to convey the hospital’s commitment to personalized care and to make each patient’s transition into the program as smooth as possible.
The design process was guided by the hospital’s brand values, focusing on clarity, empathy, and professionalism. We ensured that the invitation was both visually appealing and easy to understand, providing new patients with a clear overview of the support available to them. Our team worked meticulously on every detail, from the choice of language to the layout, to ensure that the final product would resonate with patients and effectively communicate the hospital’s dedication to their well-being.
In addition to the design, we coordinated with external vendors to manage the production and distribution of the invitations, ensuring that they were delivered on time and met the highest standards of quality. This collaboration was essential in maintaining the integrity of the project from concept to completion.
