Branding and Awareness Campaign
Medical Aid to Haiti (MATH) is a nonprofit organization dedicated to providing essential medical care and resources to under-served communities in Haiti. Recognizing the critical need to raise awareness and support for their mission, the leaders at MATH turned to me to develop a comprehensive branding and awareness campaign that would resonate with donors, volunteers, and the communities they serve.
Our work with MATH began with a deep dive into their mission and values, allowing us to craft a visual identity that truly reflects the organization’s commitment to making a difference in Haiti. Branding was applied consistently across all campaign materials to ensure a cohesive and recognizable presence.
The campaign included the development of print and digital materials, such as brochures, posters, social media graphics, and a refreshed website design. Each piece was strategically designed to convey MATH’s story, highlight the urgency of their work, and encourage engagement from a diverse audience. We also collaborated with MATH to produce compelling video content that showcases the real-world impact of their efforts, bringing their mission to life through powerful storytelling.
In addition to design and content creation, we provided strategic guidance on how to best reach potential donors and volunteers, ensuring that the campaign not only raised awareness but also inspired action. Through this comprehensive approach, the branding and awareness campaign has successfully increased visibility for Medical Aid to Haiti, helping to drive support for their vital mission.
