Middlesex Hospital Primary Care
Comprehensive Branding Campaign
Middlesex Hospital Primary Care needed a comprehensive marketing solution to effectively communicate their extensive range of services and enhance patient engagement across multiple channels. The goal was to create a cohesive brand experience that would resonate with the community and reinforce Middlesex Hospital’s reputation as a trusted provider of primary care services.
To address this need, we developed and executed a multi-faceted marketing campaign that spanned print, digital, and out-of-home platforms. The project was comprehensive in scope, encompassing everything from strategic planning and concept development to design, production, and distribution.
Our work began with a deep dive into Middlesex Hospital’s brand and audience, allowing us to craft a campaign that was both visually compelling and aligned with their mission. The campaign included the creation of various brand assets, such as brochures, mailers, posters, and digital content, all designed to maintain a consistent and engaging brand presence across all touchpoints.
Collaboration was key to the success of this project. I worked closely with MHPC’s internal team to ensure that all messaging was on-brand and resonated with their target audience. Additionally, we coordinated with external service providers, including printers and mailing houses, to manage the production and distribution of materials, ensuring that every aspect of the campaign was executed flawlessly and on schedule.
The comprehensive nature of this project allowed us to deliver a seamless and impactful marketing campaign that successfully increased awareness of MHPC’s services, enhanced patient engagement, and strengthened the overall brand.
