The Music Factory
Located in Charlotte, NC, the Music Factory has become one of the quintessential entertainment districts in the Southeast. It’s now considered Charlotte’s home for nightlife and entertainment, with over a dozen different places to take in food and libations. The Music Factory also boasts of having over 60,000 square feet of loft style office space and is proud to be the home of some of Charlotte’s most creative companies. Our mission was to uniquely convey their brand message as “The Ultimate Place to Live, Work and Play.” The poster campaign’s objective was to promote this message in high traffic dining and shopping areas using an artistic creative approach that mirrored the excitement and entertainment offered throughout the property. Our solution incorporates colorful art and design with a simple message that in itself offers an entertaining visual moment to the passerby.