Riley’s has been a home furnishings fixture in the cozy town of Millerton, New York since 1985. The family owned and operated business takes great pride in not only offering the finest selection of home furnishings in the area, but also the long-standing relationships they consistently build with their customers. We were asked to create and introduce a fresh, new identity for Riley’s to reintroduce a new store layout and updated product line aimed at a younger and more budget-conscious consumer. Our campaign was comprehensive, with a new logo design and a launch print, online and email advertising campaign, brand new website and outdoor advertising. The initial marketing was wrapped around the celebration of Riley’s 30thyear in business, and we created an extensive promotional campaign for the event, which included a grand opening party.
Elements of identity relaunch print and online teaser campaign.
